Programmatic Buying Opportunities: High-Quality Deal Options for Your Campaigns
To help you access the highest quality digital inventory with full transparency and control, we offer two premium PROGRAMMATIC buying methods: Preferred Deals and Programmatic Guaranteed Deals.
Each option supports different campaign needs, giving you the flexibility to choose the approach that best matches your goals and buying strategy.
Digital Matter can activate both deal types on Adform and DV360 and send invitations directly to your preferred platform for seamless set up.
Preferred Deals are ideal when you can to secure priority access to quality inventory without being tied to strict volume commitments. This model allows you to agree on a fixed CPM in advance while gaining access to premium placements before they enter the open auction.
Preferred Deals work best for the advertisers who want a balance of flexibility, price stability and high quality reach.
Full certainty with guaranteed delivery and reserved inventory
Programmatic Guaranteed is the most predictable buying method, ensuring your campaign receives a guaranteed number of impressions at the fixed CPM.
Inventory is reserved specifically for you, providing maximum transparency and Programmatic Guaranteed is the best suited for campaigns with strict delivery targets, seasonal priorities or branding initiatives that demand consistency and assured reach.
We’re here to help you choose the most effective setup for your next campaign.
Just let us know and if you ever need support with anything programmatic, feel free to reach out directly at [email protected]
