Improve efficiency and accuracy of your campaigns. Utilize data to understand your client interests and segment internet audiences in the most detailed way. All of this can be done using our data management platform.
Have a solid and clear knowledge based on your owned data for your campaign planning. Implement a pixel on your landing page and access comprehensive reports that can lead you to valuable campaign insights.
Use a data management platform to access valuable information about your client’s interests. Grow your understanding on how to target internet audiences for your products, where to purchase ad inventory, what messages to provide.
Stop limiting your client reach by contextual targeting. Explore better targeting possibilities for your campaigns with a wide-range socio-demographic audience segmentation possibilities.
Choose user’s age, gender, income, household size, or education data to combine the most accurate target audience for your campaign.
Target this audience throughout all of Digital Matter publisher inventory with ad formats of your choice and obtain better reach of your potential clients.
Discover the best way to find custom interest audiences in real time. Use our keyword tracking functionality to create an audience segment of all relevant users who are interested in a certain topic at a certain time.
It will allow you to reach internet users who have an intent of buying your product or services. You will be able to target only this niche audience across all of Digital Matter publisher inventory.
Many advertisers already put their hands on this powerful DMP to alter internet audiences to their campaign needs.
Our client Antėja planned a campaign to promote their medical services to local internet users. We have applied data based audience targeting to reach audiences that are interested in health and wellbeing topics. Customized limited audience segment was created to match advertiser's needs. Provided solution helped to increase the CTR of selected ad formats by 81% in overlay ads, and by 134% in standard ad formats.
Our client Ortoptikos centras was looking to promote their new optics shop in Kaunas city. We planned a DMP based campaign to target internet users 19-70 years old who are interested in glasses and sunglasses related topics and applied a GEO for Kaunas users on top. Total average campaign CTR was 1,98%. This solution had increased lead generation as it was providing our client with many more calls from potential customers.
News publisher extensively use our DMP’s Content recommendation engine to match every reader's interests and improve reading time. After some time the average CTR results were optimized to go from 7% to 18% as the relevant and individual content suggestion were offered to every visitor.
Our client Northway had a goal to promote it’s fertility treatment services. We planned an adnet Data solution to reach this goal. During the campaign we have targeted users who were interacting with fertility issues related content and keywords across all of our inventory. This solution reached higher than usual campaign results. Standard ad formats got an increase of CTR by 102%, Overlay ad formats improved CTR by almost 10%. Total average campaign CTR was 0,63%.
Our client EGO PERFECTUS was seeking to promote exhibitions in Latvia and Lithuania.
We chose to use the adnet Data solution and target parents with higher income as well as users interested in children education, children camps. This was done through our DMP functionality to identify keywords within the latest content users are interacting with. We had a GEO targeting placed on top to limit this target audience by desired location. Overlay ads performed better than usual receiving a CTR increase of 91%.
Our client Polifen Lidonium had their food supplements campaign in the Digital Matter publisher network. The goal was a promotion of a product to a relevant user audience. We have used our DMP’s keyword targeting to identify, segment and target a custom audience that was reading intensively about this topic very recently in various content provided by our publishers. Using this solution helped to reach a 25% increase in CTR. Total average campaign CTR was 2,06%.
Get explicit information about your visitor’s interest and use it for your campaign planning
Target only those users that match your campaign’s objectives
Use your owned 1st party and wide range socio-demographic data to select users for your target audience
Use keyword targeting to segment only those users who are interested in the right topic at the right time
Create as many custom segments of your target audience as you wish
Don’t waste your budget on a shotgun approach – streamline your ad campaigns to reach users that are ready to buy
You can segment your user data by socio-demographic, interest based or keyword based criteria.
They do not as they always lose those cookies who do not match the criteria and add new ones that start to match. Therefore, the segment is evergreen.
Yes, we provide you with reports that show what interest groups are the ones that are visiting your landing page. This can be a great tool to know where to plan your next campaign or what should be your tone of voice.
Yes, we can retarget your visitors across the whole Digital Matter Publisher network or only in selected site groups.
Yes, we scan our whole network's content and find all necessary keywords and users that have interacted with them heavily lately. Segments of these users will be created for your campaign.
Your ads will be shown only to the selected segment audience all across Digital Matter publisher network site ad positions. This will allow you to reach your target audience wherever they are browsing at the moment.
This is a swift and easy process. We will send you a tag, you will implement it on your landing page, we will create an access to the platform and you will be able to see the data.
You are only a message away from marvelous data usage.
Get your hands on this powerful platform and use data for better campaign results. Just send us a message and our team will help you to clarify your needs, provide you with customized segmented audiences and launch your highly targeted campaign.
Ask us about our services, products, pricing, or let’s schedule a meeting to discuss all over.