Digital Matter Blog

Welcome to our ad tech blog. Here we share our insights and knowledge with you. Dive into our content and grow your interest digital publishing business.

Digital Matter is listed as a Google Certified Publishing Partner

Google Certified Publishing Partner certification is a testament to Digital Matter's dedication to staying at the forefront of industry trends and providing innovative solutions that drive publisher success.

SEO vs. PPC: Crafting a Strategy That Connects and Converts

In the ever-evolving landscape of digital marketing, two strategies stand out for driving website traffic: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.

Contextual advertising focused on the content rather than personal data

Maximizing Advertising Performance through Contextual Targeting

Contextual advertising is becoming more important in digital advertising. The upcoming removal of third-party cookies is leading to a focus on privacy-focused advertising strategies

Chrome Extensions That Every SEO Maverick Needs in Their Arsenal

Every SEO expert wants to streamline their workflow and become more efficient and finds a great ally in Google Chrome extensions. These tools simplify the process of analyzing, optimizing, and developing web content strategies, making the task more manageable and less time-consuming.

Mastering the Art of SEO Writing: A Guide to Content that Ranks High

Dive into the world of SEO writing. Learn essential techniques, from keyword research to content optimization, to achieve top rankings on SERPs.

Google Has Started Phasing Out Third-Party Cookies

Google is phasing out third-party cookies and how they affect digital advertising and user privacy. The alternatives for online tracking and targeting

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