Digital Matter Blog

Welcome to our ad tech blog. Here we share our insights and knowledge with you. Dive into our content and grow your interest digital publishing business.

Programmatic Buying Opportunities: High-Quality Deal Options for Your Campaigns

To help you access the highest quality digital inventory with full transparency and control, we offer two premium PROGRAMMATIC buying methods: Preferred Deals and Programmatic Guaranteed Deals.

Digital Matter and Caroda Launch Next-Gen Video Monetization in the Baltics

Digital Matter has teamed up with Caroda, a Czech-based video advertising technology company, to introduce a new wave of video monetization solutions across the Baltics.

Digital Matter Expands Partnership with Adnami

Digital Matter is pleased to announce the expansion of our partnership with Adnami, a leading provider of high impact, attention-first advertising technology.

Digital Matter is listed as a Google Certified Publishing Partner

Google Certified Publishing Partner certification is a testament to Digital Matter's dedication to staying at the forefront of industry trends and providing innovative solutions that drive publisher success.

SEO vs. PPC: Crafting a Strategy That Connects and Converts

In the ever-evolving landscape of digital marketing, two strategies stand out for driving website traffic: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.

Contextual advertising focused on the content rather than personal data

Maximizing Advertising Performance through Contextual Targeting

Contextual advertising is becoming more important in digital advertising. The upcoming removal of third-party cookies is leading to a focus on privacy-focused advertising strategies

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