Digital Matter Blog

That was the main statement of an open letter to publishers 5 years ago written by director of programmatic at “Publicis” – one of the largest and oldest advertising companies in the world. Although it may had seemed frightening, it motivated publishers and current adoption rate sits around 60% globally.

How to get user’s attention in a vibrant website full of information? Here are a few insights shared by ad creators and designers which might be useful for your work as well

A step-by-step implementation guide how to correctly set up your ads.txt file

Banner ads should be considered not only as a means of transferring the visual form of press advertising into digital environment but also as a powerful marketing tool for building brand awareness online.