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Team of well trained experts in ad monetization, programmatic, header bidding auctions, page technical insights, data, digital sales and SEO is ready to consult you on how to successfully lead your digital publishing business and achieve your website’s growth and revenue opportunities.
There are multiple ways to do it.
You can have a sales team selling your premium ad inventory directly to advertisers and media agencies. It will allow you to earn higher CPM. However, in order to do this, one has to have a valuable audience and good inventory quality on their site. But there still remain enough remnant inventory unsold.
Second option is to monetize inventory selling through programmatic auctions. This will help you to sell a bigger part of your inventory. Combination of both options will provide the best result and maximize your ad revenue.
Programmatic monetization is a gateway for publishers, who can use it to sell advertising spots across their websites, mobile apps, or games through automated auctions. Auctions are called real-time bidding. RTB is the model of buying advertising spaces in the form of individual impressions through the real-time auction. The selling and buying take place in the ad exchange that connects to publishers through SSP and to advertisers through DSP. Digital Matter has an elaborated Header bidder auction that can become your additional revenue stream.
Header bidding is another auction model that is taking hold in the industry. In header bidding instead of each ad exchange having their own auction, one at a time, ad exchanges can bid at the same time at the highest priority in the ad server. Other programmatic buying methods focus on prior negotiations.
To optimize your website for organic search, you probably use Google Search Console to learn which pages receive the most impressions and clicks, and which queries drive them.
To get the information you need, you may need to visit several areas within GSC and view multiple reports. When the information is gathered you need to improve your on-site SEO, off-site SEO and technical SEO since all these elements are crucial for your ranking in Google Search.
Ad quality is closely connected with CPM and ad revenue. There are many tools and techniques to increase the quality of ad inventory. A proper ad inventory audit is a first step to identify ad performance metrics on your site and can lead to a list of actions on what should be done. If you would be interested in knowing more about what is your website’s ad unit viewability, feel free to contact us for an audit.
Many publishers have more demand than supply. If you fall into this category, it makes sense to partner with a mobile ad network with sufficient reach and experience. Most networks are experts at selling mobile inventory and have the relationships to get you additional exposure.
In addition, media buyers aim to buy inventory at scale. As a result, these ad networks land media budgets that a single publisher could not normally access. We suggest teaming up with one of these networks exclusively.
Website speed tests assess how a website is performing. Testing a website regularly can help developers track performance downgrades or improvements. A speed test should also help developers identify some or all of the areas slowing website performance, and where the areas for improvement are.
Ad viewability is a relatively new concept in digital advertising, but has become a hot topic ever since a report from comScore showed that 54% of display ads were not being seen, despite advertisers paying for them. It is an online advertising metric that aims to track only impressions that can actually be seen by users.
To keep it simple, viewability is a metric that tracks if at least half of a display ad has the chance to be seen in the viewable portion of a browser window for at least one continuous second. For example, if an ad is loaded at the bottom of a webpage but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable.
Viewability is designed to let advertisers pay only for the ads that users could possibly see. If you are interested in knowing more about what is your website’s ad unit viewability, feel free to contact us for an audit.
In a blunt way, there are two essential parts of GDPR compliance: internal and external. The Internal part consists of your own team’s order of workflow, procedures, handling of legal documents and access to it in order to keep sensitive data safe. The external part includes informing your visitors about the tracking that’s happening on your site, it’s purposes and asking for visitor’s permission to track them and gather that data.
Data gathering and usage is done not only for showing relevant ads, but also for analytical or plain functional purposes. Therefore even if you don’t have a single ad on your website there is a high chance that you still need to gather your visitor’s consent. Whilst internal compliance to GDPR is mostly a matter of your legal team or advisors, the external part can be taken care of quite easily with our experience and tools.
There are many data management platforms available that allow one to gather, access and utilize your data. These platforms provide insights about one's website as well as user behaviour on site. Also, it can help to expand your sales team products as it can segment your user regarding various criteria. Go to the Data management section and find what solution Digital Matter has prepared for you on data management.
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