Digital Matter Expands Partnership with Adnami
Digital Matter Expands Partnership with Adnami to Offer High Impact Advertising Across the Baltics
Digital Matter is pleased to announce the expansion of our partnership with Adnami, a leading provider of high impact, attention-first advertising technology. This collaboration enables advertisers across the Baltic region to access premium ad formats designed to capture attention and drive superior performance.
With this extended partnership, Digital Matter continues its mission to empower advertisers and publishers with the most innovative and effective tools in the industry.
Delivering High Impact Advertising at Scale
As a trusted advertising network operating across Lithuania, Latvia, and Estonia, Digital Matter provides access to over 200 of the region’s top publishers, including leading titles such as Delfi. Our inventory reaches more than 90% of internet users in the Baltics, offering brands a unique opportunity to connect with highly engaged audiences on a scale.
By integrating Adnami’s suite of high impact formats—including Desktop and Mobile Topscrolls and Mobile Midscrolls—we’re enabling advertisers to create immersive, full-screen ad experiences that are proven to increase attention, engagement, and business outcomes.
Why High Impact Matters
High impact formats are designed to break through the clutter of traditional display advertising. These creative units occupy larger screen space, load seamlessly across devices, and often include interactive or video elements—all of which contribute to stronger campaign performance.
Paired with Adnami’s proprietary attention measurement tool, Sonar, advertisers can gain deep insights into how audiences engage with their campaigns. The Attention Report allows for real-time analysis and ongoing optimization, ensuring brands make the most of every impression.
“We’re proud to join forces with Adnami to bring high impact advertising to a broader network across the Baltics,” said Edvin Pavlovskij, Head of Programmatic at Digital Matter. “This partnership enhances our offering with innovative, scalable formats that drive measurable performance for our clients and unlock new value for our publishers.”
Strengthening Our Value to Publishers and Advertisers
At Digital Matter, we specialize in helping publishers maximize the value of their digital inventory through advanced solutions in programmatic advertising, ad operations, SEO, analytics, and monetization strategies. The expansion of our partnership with Adnami reinforces our commitment to staying ahead of the curve and delivering forward-thinking solutions that help our clients succeed.
Together, Digital Matter and Adnami have already delivered successful campaigns across several markets. This deeper collaboration will bring those results to more advertisers and publishers across the Baltics.
Partner With Digital Matter
As the digital advertising landscape evolves, so do the opportunities to innovate and grow. By partnering with Digital Matter, advertisers gain access to leading formats, expert strategy, and a network built for performance. We’re excited to continue driving results through this expanded partnership with Adnami.
Want to learn more about high impact advertising in the Baltics? Contact us to get started.
