Digital Matter & Caroda Launch Next-Gen Video Monetization in the Baltics
Digital Matter has teamed up with Caroda, a Czech-based video advertising technology company, to introduce a new wave of video monetization solutions across the Baltics. This partnership brings flexible, performance-driven formats to our publisher network and supports our goal of helping media owners unlock new revenue streams while maintaining a premium user experience.
Delivering Video Monetization at Scale
Operating at the heart of the Baltic digital ecosystem, Digital Matter connects advertisers to trusted publishers and audiences at scale. With the addition of Caroda’s Multiformat Carousel, our network now gains access to a next-generation video unit that integrates seamlessly with Google Ad Manager, Prebid, and direct campaigns.
The format combines video ads, display banners, and even editorial placements into one continuous, scrollable experience. For publishers, that means more monetization options within the same space — and for users, an engaging, non-disruptive way to interact with content.
Early activations across select sites have already shown notable gains in revenue and impressions, and the rollout is continuing across additional properties.
Why Next-Gen Video Matters
Video advertising is one of the fastest-growing channels in digital media, yet many publishers face challenges balancing profitability with user experience. The Multiformat Carousel was designed to address that challenge directly by delivering:
Advertisers, in turn, benefit from impactful, brand-safe placements in premium environments that capture attention and drive measurable results.
Strengthening Our Value to Publishers and Advertisers
“We’re always looking for partners that bring both innovation and impact — and Caroda does exactly that,” said Salomėja Vasilėvskytė, Head of Publisher Success at Digital Matter. “The Multiformat Carousel introduces a dynamic and flexible format that expands monetization opportunities for our network. The early results are very encouraging, and we see strong potential for further growth as adoption scales.”
By combining Caroda’s technology with our regional expertise, we’re creating new opportunities for publishers to diversify their revenue and for advertisers to access audiences through engaging video-first formats.
Partner With Digital Matter
At Digital Matter, our focus is on empowering publishers with tools and strategies that keep them ahead of the curve — from programmatic monetization and yield optimization to advanced ad formats and data-driven insights. Partnering with Caroda adds another layer of innovation to our offering and reinforces our commitment to helping both publishers and advertisers thrive in a competitive digital market.
Interested in exploring next-gen video solutions in the Baltics? Contact us to learn more.
